Overview
In just one month, we helped CleanWave Home Services, a local cleaning and maintenance company, transform their Google Ads performance.
Before we stepped in, the business was spending £628 for only 12 leads — a £52 cost per lead. After restructuring and optimizing their Google Ads strategy, we generated 273 qualified leads from £1,517 in ad spend, reducing the CPL to only £6.
Results
Metric | Before | After |
|---|---|---|
Ad Spend | £628 | £1,517 |
Leads | 12 | 273 |
Cost per Lead | £52 | £6 |
Lead Growth | — | +2,175% |
Strategy That Delivered
Campaign Restructure: Organized campaigns by service type (deep cleaning, move-out cleaning, recurring cleaning) to improve ad relevance and performance.
Keyword Optimization: Focused on high-intent local keywords and excluded irrelevant searches to maximize budget efficiency.
Ad Copy & Extensions: Created responsive search ads with strong CTAs and added call and location extensions to boost CTR.
Conversion-Focused Landing Page: Designed a simple, mobile-friendly landing page with “Book Now” CTAs and clear trust signals.
Smart Bidding Strategy: Shifted to “Maximize Conversions” bidding to automatically optimize for the most cost-effective leads.
Conclusion
By combining data-driven keyword targeting, compelling ad copy, and conversion-focused design, CleanWave Home Services achieved a 2,175% increase in lead volume and an 88% reduction in cost per lead in just one month.
This campaign proved that even local service businesses can scale rapidly with the right Google Ads strategy and optimization framework.